Feed: Wired News: Top Stories
Title: The YouTube Effect
TV advertising is broken, putting $67 billion up for grabs. Which explains why Google spent a billion and change on an online video startup. By Bob Garfield from Wired magazine.
Tuesday, November 21, 2006
The Concept of YouTube
YouTube is the combination of taking Hollywood, previously the only producer of video-entertainment, giving that ability to millions of people around the world and excellent timing. By excellent timing I mean launching at a time when the Internet has become a necessity in most households and the bandwidth required for video streaming is no longer a limitation. I find it fascinating and what Google can add to the combination can make it even more fascinating. The following article talks about how Google may turn YouTube into a gigantic revenue making machine with the use of advertising...
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